Informa has announced that the ever-popular IFSEC brand will now be extended into mainland Europe with the upcoming launch of IFSEC Europe, a brand new biennial security event providing an “all-new gateway” to the European integrated security market.
IFSEC is, of course, recognised for delivering what many commentators deem to be the leading portfolio of security content and events, hosting shows in the United Kingdom, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines.
Taking place for the first time on 20-22 September 2021 at the RAI Amsterdam Convention Centre, IFSEC Europe will now create a pan-European home for integrated security, fire safety and intelligent buildings professionals in one of Europe’s most dynamic and accessible capitals.
Co-located alongside Intelligent Buildings Europe, the new event will complement IFSEC’s flagship show IFSEC International, which will continue to take place annually at ExCeL London. This expansion is the result of a three-year research project to find the next hub for IFSEC’s global security community, designed to bring the expertise, prestige and comprehensiveness of the UK show to continental Europe.
IFSEC has established itself as a widely-respected hub for launching products and solutions, as well as showpiece events such as 2019’s National Surveillance Camera Day. In 2019, IFSEC welcomed over 80,000 visitors from over 120 countries across all of its events.