UBM hails success of IFSEC International 2018 in wake of customer-led insight project
UBM EMEA has hailed the success of IFSEC International 2018 which marked the show’s inaugural year of change following an intensive customer-led insight project. That project saw demands from the industry steer the show towards a high-level integrated Security Summit.
As evidence of its success, UBM has reported that IFSEC International 2018 welcomed 27,353 visitors and a 10% increase in visitor density.
Gerry Dunphy, brand director of IFSEC International, commented: “It’s a privilege to let the global security industry guide the direction of the show. Ultimately, it’s created to provide solutions to the world’s most pressing problems, whether that solution is a new piece of technology, an expert answer to an anxiety about security or a tried and tested piece of physical equipment. IFSEC International held every answer under one roof.”
The show’s transition from advertiser to educator was palpable, with thought-provoking panel debates, training sessions and keynotes striking a new wave of interest from industry leaders. Attendance from some of the most senior security professionals was testament to this. Overall, the event attracted a higher quality of visitor and a far more exclusive array of experts than in previous years.