Manufacturing CEOs now adopting customer-centric strategy in response to market shocks
Business confidence among industrial manufacturing CEOs has fallen to the lowest levels since 2013 according to PwC’s 19th Annual Global CEO Survey. In the report, CEOs rated geopolitical uncertainty (82%), exchange rate volatility (77%), the availability of key skills (76%) and fluctuating commodity prices (64%) among their top business risks across the next 12 months.
However, when asked to consider the potential for economic and revenue growth over a three-year period, the picture is somewhat brighter with half of the CEOs confident of growth (the highest level since 2010).
According to Cara Haffey, PwC’s UK industrial manufacturing leader, this is a result of the industry’s ability to “adapt and reinvent itself” when facing uncertain or challenging times.